Enhancing the Message
Many designers do wonderful visual work, but fancy gimmicks can deter from meaning. Annie Zalezsak has had a long career of presenting words that grab an audience’s attention.
Shapes and images, colours and fonts all have subliminal effects. Make sure they support and enhance your message instead of deter from it.
Annie has extensive design experience, particularly with the psychological effects design has on the viewer/reader. She is an advocate of “less is more” and simplicity of the message.